Founder’s past project2024
K11 Experience: Website
UI/UX Design, Visual Direction, Interface Design
Project credit: Digit Pepper Limited
Full project roles & credits ↗ZERO LIMITS.100% IMPACT.
One idea. Many possibilities.Brand strategy, websites and UI/UX, graphic design and illustration, animation, video and photography, and social campaigns.
Branding. Digital. Human + AI. — Tap to explore.
Human ideas, made real.Creative Director experience from previous roles · original project and employer credits remain on case pages.
What we do
Website first. Creative where it counts.
Human taste, content judgment and useful design lead the work. AI is used as an efficiency tool where appropriate.
Website & UI/UX
Useful, distinctive digital experiences led by design judgment.
Brand strategy
Find the right position and message before production begins.
Graphic design & illustration
Build a visual language people can recognise across formats.
Animation & motion
Use movement to make a complex idea easier to understand.
Video & photography
Make people, products and places feel specific and real.
Social & digital campaigns
Connect a clear campaign idea across the formats people actually use.
Brands featured in the founder’s past projects
Completed during prior employment, not commissions undertaken by Any% Creations. Each logo links to the credited project.
FOUNDER’S SELECTED EXPERIENCE
A few things
we’ve had a hand in.
Selected projects completed during the founder’s previous employment. Each project identifies the role and company behind the work.
3 selected projects · website, campaign & visual storytelling
Founder’s past project2022
CSL: Digital Campaign Assets
Concept & Visual Direction, Digital Design, Multimedia Integration
Project credit: Digit Pepper Limited
Full project roles & credits ↗
Founder’s past project2022
MPFA: Public Education Motion Graphics
Art Direction, Visual Design
Project credit: Digit Pepper Limited
Full project roles & credits ↗These are the founder’s previous-employment projects, not commissions undertaken by Any% Creations. Project names identify that professional experience. Individual roles and company credits are included in each project.
HOW WE CAN HELP
What would you
like to make?
Three ways to start. Six connected capabilities, shaped around your project.
01
Brand & Creative Direction
Build a distinctive identity and a visual language your audience can recognise.
Branding
Positioning & brand foundations · Identity & visual systems · Brand voice & guidelines
Art Direction
Creative concepts & visual direction · Campaign visuals & design systems · Cross-channel creative consistency
02
Websites & Digital Experiences
Turn your website into a clear, useful journey from first impression to the next step.
UI / UX
User journeys & information structure · Interface design & prototypes · Usability & interaction details
Web Strategy
Website planning & page structure · Landing pages & front-end builds · Content systems & handover
03
Content & Creative Workflow
Clarify your message and make room for better ideas through thoughtful, human-led workflows.
Copy & Content
Website copy & message hierarchy · Conversion journeys & clear calls to action · On-page SEO & content structure
Human-led AI
AI-assisted concept exploration · Workflow design & rapid prototyping · Human review & final refinement
HOW WE GET THERE
Room to play.
A plan to make.
Clear stages keep the project moving while leaving space for a better idea to happen.
Find the spark.
Start with your audience, your ambition and what the work needs to do.
Brief & shared directionShape the idea.
Explore the concept, visual language and the story before production.
Concepts & creative routeMake it real.
Design, write, prototype and build — with focused review points along the way.
Production & refinementSend it out.
Polish the details and prepare the agreed files, formats and handover.
Final assets & handoverAPC — Creative deskHUMAN IDEAS, MADE REAL
One idea.
A connected system.
01 / Brand language
Aa 01
TYPE + COLOUR + CHARACTERZEROLIMITS.
100% IMPACT.Let’s make something ↗
Aa ↗Brand systems⌘ ↗Digital ideas
03 / Voice & contentSmall sparks.
Real things.
Real things.
The right words.
The right format.
Still unmistakably you.
A recognisable identity: logo, typography and a consistent colour system.
APC design study · showing how our disciplines connect.
THE STUDIO
Small sparks.
Proper follow-through.
Any% Creations is a studio connecting branding, UI/UX, web strategy, content and art direction.
Founder-led creative direction keeps the idea in focus from the first conversation through to the final details. We work with brands and agency teams who want a thoughtful creative partner and a hands-on approach to making.
Technology can help us explore and produce. Taste, judgement and the final decisions stay human.
Curiosity first.Clear direction.Care in the details.
GOOD QUESTIONS
Before we
make a start.
Can we start with one project?
Yes. Start with a defined project or discuss an ongoing content partnership. We will shape the deliverables and working arrangement around your brief.
How are scope and timing agreed?
We discuss the deliverables, review rounds, dependencies and schedule before production starts. Timing depends on the work and the availability of feedback and source material.
Are editable working files included?
Final exports and editable source files are different deliverables. Source-file handover can be quoted separately. Any third-party assets and their usage terms are identified in the agreed scope.
GOT AN ALMOST-IDEA?
Good things start
with a hello.
A polished brief is optional.
A little curiosity is a good start.
LET’S MAKE SOMETHING
info@anypercentcreations.com ↗A goal, an audience and rough timing are enough to start. Share what you have in mind and we’ll shape the next step.